Friend --
Barack announced an important decision for our campaign today.
I want to add a little context to the video message you received
earlier announcing that we will not participate in the public financing
system for the general election.
Even though we stood to receive more than $80 million in
taxpayer funding for our campaign, the system has been so gamed and
exploited by our opponents that it is effectively broken.
John McCain, the Republican National Committee, and their
allies in so-called 527 groups that raise and spend unlimited
contributions are dedicated to manipulating this broken system to raise
as much money as possible -- and they've proven that they're very good
at it.
A top McCain adviser told MSNBC earlier this month, "now that
we're in the general election, the RNC money counts, the DNC money
counts. So the truth is today, John McCain has more cash on hand and
more money than Barack Obama does."
In April alone, they raised nearly $45 million. That's more
than our campaign and the Democratic National Committee combined. And
that doesn't include the plans of 527 groups like the one called
"Freedom's Watch," which has said it will spend as much as $250 million
under Karl Rove's direction to attack and defeat Barack Obama.
To compete, Barack has put his faith in ordinary people giving
only what they can afford. That's been the strategy of this campaign
from the beginning, and more than 1,500,000 supporters like you have
gotten us this far.
We have a historic opportunity to prove that a movement of
ordinary people has the power to change the way political campaigns are
funded. And we have a clear goal as we begin this new challenge:
50,000 people declaring their independence by making a donation before July 4th.
You can help take on John McCain and the RNC by making your first donation today.
A previous donor is standing by to match your gift and double your
impact. You can even exchange a personal note with them about why
you've chosen to support Barack.
Declare your independence from our broken system. Make a matching donation today:
https://donate.barackobama.com
/match
Opting out of public matching funds was an extremely difficult
decision, and frankly we are at a disadvantage when it comes to raising
money. Unlike John McCain, this campaign has never accepted donations
from Washington lobbyists or special interest PACs.
While McCain has built his fundraising strategy around
high-dollar donors giving huge checks to the RNC, you are creating a
new model for publicly financed campaigns.
Thank you for your support and for taking on the masters of a broken system,
David
David Plouffe
Campaign Manager
Obama for America
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-----Original message-----
Sender: Obama for America
Subject: Video: Important announcement from Barack
Friend --
Barack Obama recorded a video message with an important announcement that he wanted you to hear first:
![Video: Important Announcement from Barack]()
https://donate.barackobama.com
/bignews
We
have made a crucial decision that will impact how we compete in the
general election, and it's important that you understand the decision,
its implications, and the challenge ahead.
Please take a moment to watch the video.
Thank you,
Obama for America
![Donate]()