Foodconsumer.org

 
USCards.com Bookmark Us
All Food, Diet and Health News 
 
 Misc. News
 Must-Read News
 Letter to Editor
 Featured Products
 Recalls & Alerts
 Consumer Affair
 Non-food Things
 Health Tips
 Interesting Sites
 
 Diet & Health
 Heart & Blood
 Cancer
 Body Weight
 Children & Women
 General Health
 Nutrition
 
 Food & Health
 Food Chemicals
 Biological Agents
 Cooking & Packing
 Technologies
 Agri. & Environ.
 Laws & Politics
 
 General Health
 Drug News
 Diseases
 Mental Health
 Infectious Disease
 Environment
 Lifestyle
 Government
 Other News
 
 Food Consumer
 FC News & Others
Search





Search Foodconsumer & Others


Add to Google
Add to My Yahoo
Newsfeed

foodconsumer.org news feed
Su bmit news[release]



More than 100 credit cards available at uscards.com from uscards.com, you can pick more than 100 credit cards


Food & Health : Laws & Politics Last Updated: Apr 20, 2011 - 9:38:09 AM


Topps Urged to Stop Using Young Girls to Market “Baby Bottle Pop”
By News Release
Feb 18, 2009 - 7:59:29 AM

E.mail t.his a.rticle
 P.rinter f.riendly p.age
Get n.ewsletter
 
   
For Immediate Release:  Wednesday, February 18, 2009         
Contact:  Jeff Cronin, 202-777-8370, or Stacey Greene, 202-777-8316

Michael Eisner’s Second Act:  Junk Food Magnate
Topps Urged to Stop Using Young Girls to Market “Baby Bottle Pop”

WASHINGTON—The Topps candy company has signed a musical trio of twelve- and fourteen-year-old girls to sell Baby Bottle Pop—a powdered candy sold in a miniature baby bottle, eaten by dipping a candy nipple in a sugary powder and licking it off.  The nonprofit Center for Science in the Public Interest is calling on the owner of Topps—former Disney CEO Michael Eisner—to scuttle that deal and join an industry-wide self regulatory group which monitors the way foods are marketed to children.

        In late January, The New York Timesreported that Topps signed a not-yet-widely-known music group called the Clique Girlz to appear on Baby Bottle Pop packaging and in commercials on Nickelodeon, the Cartoon Network, and Toon Disney.  A previous Topps arrangement with the Jonas Brothers is credited with catapulting that group on to the Disney Channel, according to the paper.

        In a letter to Eisner, CSPI said too much candy and other junk food puts young children at greater risk of obesity, diabetes, and tooth decay, and the company’s behavior stands in stark contrast to his former employer.  Under Eisner’s successor, Robert Iger, Disney conducted a top-to-bottom review of its food marketing practices, instituting reforms at its theme parks and limiting the use of its licensed characters to foods that meet nutrition standards, winning praise from CSPI and other health advocates.   

        “This is food porn,” said CSPI nutrition policy director Margo G. Wootan.  “I think I speak for millions of parents when I say:  Mr. Eisner, please keep your candy nipples out of our children’s mouths.  It’s gross for Topps to use young kids to peddle junk food to young kids.”

       The first three ingredients listed on a Baby Bottle Pop obtained by CSPI are sugar, dextrose, and corn syrup or, in other words, sugar, sugar, and sugar.  After those ingredients come unspecified artificial flavors, citric acid, buffered lactic acid, and the artificial colors Blue 1, Yellow 5, Red 40, and Red 3.  CSPI urged the Food and Drug Administration to ban those and several other synthetic food dyes because they promote hyperactivity and behavior problem in some children.  

       CSPI also urged Eisner to enroll Topps in the Council of Better Business Bureau’s Children’s Food and Beverage Advertising Initiative—an industry program that encourages voluntary standards for children’s food advertising and manages pledges from 15 member companies, including Coca-Cola, General Mills, Kellogg, McDonald’s, Nestle, Mars, and PepsiCo.  Topps is one of the few major advertisers to children that                                      is not a member of the initiative, along with Chuck E. Cheese, Subway, and YUM! Brands, the parent company of Taco Bell, Pizza Hut, and KFC.
Eisner's Topps hires underage girl
group to market Baby Bottle Pop, above.  
Photo credit:  Jeff Cronin         

        “Topps is the North Korea of the food industry,” said Wootan.  “They’ve isolated themselves from the community of responsible food marketers.  They’re a rogue player that maintains the lowest standards of conduct.”

Baby Bottle Pop containers are just small enough for Topps to avoid disclosing calories on Nutrition Facts labels, but if they were labeled, parents would learn that the product has 120 calories, all from sugar.  The product CSPI obtained had 31 grams of candy inside, and cost $1.09, which means that Eisner and colleagues are basically selling sugar for about $15.95 a pound.  Considering that sugar retails for as little as 65 cents per pound, it doesn’t take a lot of imagination to see how Eisner might recoup the $385 million he and his business partners paid for the Topps company last year.   

Topps also sells other candies, like Bazooka Gum, and trading cards, including the recently released Barack Obama Commemorative Series.  A packet of six cost $1.99.

Since the Times article appeared, other published reports indicate that one of the Clique Girlz has left the group and that the Girlz’ label is looking for a new member.

###


The Center for Science in the Public Interest is a nonprofit health advocacy group based in Washington, DC, that focuses on nutrition, food safety, and pro-health alcohol policies.  CSPI is supported by the 900,000 U.S. and Canadian subscribers to its Nutrition Action Healthletter and by foundation grants. 




© 2004-2008 by foodconsumer.org unless otherwise specified

Top of Page




Google
 
Web foodconsumer.org

Search Consumer-friendly Health Sites












We have moved to Food Consumer . Org



disclaimer | advertising | jobs | privacy | about us | newsletter | Submit news/articles
link partners: | Buy Viagra | MarketAmerica.com |
Buy a home | Auto Insurance | Mortgage refinancing | DaytonaCPA.com | Take Your Blog to a Higher Level
© Copyright 2004 - 2008 foodconsumer.org All rights reserved

Disclaimer: What's published on this website should be considered opinions of respective writers only and foodconsumer.org which has no political agenda nor commercial ambition may or may not endorse any opinion of any writer. No accuracy is guaranteed although writers are doing their best to provide accurate information only. The information on this website should not be construed as medical advice and should not be used to replace professional services provided by qualified or licensed health care workers. The site serves only as a platform for writers and readers to share knowledge, experience, and information from the scientific community, organizations, government agencies and individuals. Foodconsumer.org encourages readers who have had medical conditions to consult with licensed health care providers - conventional and or alternative medical practitioners.