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Last Updated: Jun 30, 2008 - 11:14:37 AM |
(Take action by scrolling to the bottom of this page)
Note: The USDA has extended the public comment period to March 3, 2008
Consumer
polls indicate the average person imagines meat labeled "Naturally
Raised" comes from animals that spent their drug-free lives freely
roaming the fields of a family farmer, eating wild flora and fauna, and
being (at least somewhat) humanely slaughtered. In fact a 2007 Consumer
Reports survey shows 83% of consumers assume such labeling means "it
came from an animal raised in a natural environment." In stark
contrast, the USDA, under pressure from big agribusiness, has released
a standard for "Naturally Raised" meats that is so weak it would apply
to a cloned animal raised in the confines of a factory farm. The public
comment period on this labeling standard only lasts until January 28,
so take action now before this type of labeling becomes as ubiquitous
as corporate lobbyists on Capitol Hill. To read the full proposed
standard, go to the AMS web site at http://www.regulations.gov/ (insert “naturally raised” in the search box provided on the site).
All comments, due by March 3, should reference docket number LS-07-16.
Comments can be submitted by scrolling down and using our action form
below or submitting your individual comments directly below.
Individually submitted comments do carry more clout.:
1. The AMS web site at http://www.regulations.gov/ (insert “naturally raised” in the search box provided on the site) or click on Comment Form to go directly to the online form.
2. The Mail:
Naturally Raised Marketing Claim
Docket No. AMS-LS-07-16
Room 2607–S, AMS, USDA,
1400 Independence Avenue, SW
Washington, DC 20250–0254
3. By Fax (202) 720–1112.
Send your voice by following the link
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