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Misc. News : Featured Products Last Updated: Apr 20, 2011 - 9:38:09 AM


Nabisco introduces new 100% whole grain cookies, crackers
By Kraft Foods Global Inc
Sep 29, 2005 - 2:32:00 PM

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New Line of Some of America's Favorite Cookies and Crackers Now Baked With 100% Whole Grain

EAST HANOVER, N.J., Sept. 29 -- Eating more whole grains just got a "whole" lot easier -- and tastier -- with the new 100% Whole Grain snack line from Nabisco. The line offers varieties of popular snack favorites baked with 100 percent whole grain, including Wheat Thins(R), Chips Ahoy!(R), Fig Newtons(R) Fruit Chewy Cookies and Fig Newtons(R) Bars.

The 2005 Dietary Guidelines for Americans made its first-ever specific whole grain recommendation, saying Americans should eat at least three, 1-ounce-equivalent servings of whole grains each day. However, nine out of ten people aren't getting enough(1).

"Most people aren't eating enough whole grains because of perceived taste and convenience concerns," says Carolyn O'Neil, registered dietitian and author of The Dish on Eating Healthy and Being Fabulous! "As a registered dietitian, I like to think of snacking as a 'mini meal opportunity' that can provide great taste and good nutrition. Tasty whole grain snacks like those in the 100% Whole Grain line from Nabisco are a great way to help meet those daily recommendations."

A Whole Grain Twist on Traditional Snacking Favorites

The USDA defines a whole grain serving as any food containing 16 grams of whole grain. A serving of new 100% Whole Grain Wheat Thins, as well as long- time favorite Triscuit crackers, is an "excellent source" of whole grain -- which means that they have at least 16 grams of whole grain per serving -- and carry the heart-health claim: Diets rich in whole grain foods and low in saturated fat and cholesterol, may help reduce the risk of heart disease.

The 100% Whole Grain Chips Ahoy! cookies and Fig Newtons are a "good source" of whole grain -- which means they have at least 8 grams of whole grain per serving. Several items in the new 100% Whole Grain product line from Nabisco meet Kraft's Sensible Snacking criteria (zero grams trans fat, low in saturated fat, sodium, sugar and calories) including Fig Newtons and Wheat Thins.

Why Whole Grains?

Whole grains provide fiber and other important nutrients, including B vitamins, vitamin E, magnesium, iron, and selenium. According to the Dietary Guidelines, diets that contain at least three or more one ounce equivalents of whole grains per day may help support weight maintenance and help reduce the risk of certain chronic diseases, such as coronary heart disease and some kinds of cancer.

Whole grains can be consumed either as a single food, such as brown rice, whole grain pasta and popcorn, or as a food ingredient, as in breads and snacks.

"Nabisco is committed to helping people get some of the nutrition they need from the foods they love," said Anne Park, brand manager, Biscuit New Products - Health & Wellness, Nabisco. "The new 100% Whole Grain snack line offers a convenient, delicious way to incorporate some whole grain foods into an overall balanced eating plan with the great taste and high-quality that people have come to expect from Nabisco."

Where to Find 100% Whole Grain From Nabisco

The new 100% Whole Grain line will be available in the cookie/cracker aisle in grocery stores nationwide in September. The suggested retail price is $2.89-$3.49, depending on variety. To learn more about the 100% Whole Grain line, please visit http://www.nabiscoworld.com/wholegrains .

Kraft Foods Global Inc. (NYSE: KFT) is a global leader in branded foods and beverages. Kraft Foods is the largest branded food and beverage company headquartered in the United States and the second largest worldwide. Kraft Foods markets many of the world's leading food brands, including KRAFT cheese, JACOBS and MAXWELL HOUSE coffees, NABISCO cookies and crackers, PHILADELPHIA cream cheese, OSCAR MAYER meats, POST cereals and MILKA chocolates, in more than 155 countries.

(1) According to the National Academy of Sciences and USDA's Continuing Survey of Food Intakes by Individuals, 1994-96.




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