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Misc. News : Featured Products Last Updated: Apr 20, 2011 - 9:38:09 AM

WILD Ingredients, product concepts for healthy, natural food
Nov 18, 2005 - 1:06:00 AM

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WILD at FI Europe 2005

Ingredients and product concepts for healthy and natural food

With the growing interest of consumers for healthy nutrition, the need for food products with natural ingredients continues to increase. As the largest privately-owned supplier of natural flavor ingredients to the food and beverage industry, WILD will present natural colors, flavors, and extracts at the FI Europe 2005. With application expertise and excellent trend-spotting capabilities, great tasting concepts within dairy, ice cream, bakery, and sweet concepts will demonstrate the company's response to the trends of health, naturalness and convenience.

Natural colors, flavors and sweeteners

WILD's Colors From Nature® line of natural colors and plant extracts allow for a wide variety of application possibilities. Consumers appreciate the authenticity and high quality provided by plant extracts while understanding that plant extracts contain original valuable components.

FTNF (From The Named Fruit) flavors enhance products due to the natural and genuine taste of fresh fruit. FTNF flavors are derived from the respective fruits and encompass all the fruit's flavor components. WILD is the world's leading supplier of FTNF flavors.

Fruit Up® is also ideal for products where customers and consumers put great value on natural ingredients by providing a well-rounded, harmonious taste.

At FIE, WILD will present concepts with Fruit Up® for the beverage, confectionery, bakery, ice cream and dairy industries.

Success with convenience

Fruit Up® is well suited for Milk & More products due to their naturally healthy image. Following "Triple F" - or Fluid, low Fat, Functional - as the success formula for the dairy industry, WILD has developed product concepts, which are healthy snacks with great taste, convenience and excellent quality.

Along with the convenience in dairy, bakery products are also becoming increasingly popular as convenient snacks. Whether sweet or salty, as bars or finger-food - consumers appreciate a wide selection of snacks on-the-go.

With increasing health costs and the presence of health issues in the media, consumers are becoming more aware of healthy nutrition. While health consciousness is on the forefront, they still demand convenient products.

Along with natural ingredients, WILD offers customers the right product concepts for the trends of health, naturalness and convenience.

WILD at FI Europe: Hall 3, Stand P3

Heidelberg-Eppelheim, August 30September 2, 2005

Rudolf WILD GmbH & Co. KG
Christina Heinbockel
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg- Eppelheim
Tel.: +49 6221 799 424
Fax: +49 6221 799 970 424

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Kristina Robens
Rheinuferstr. 9
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 14
Fax: +49 621 96 36 00 50

Rudolf WILD GmbH & Co. KG Publik. Agentur für Kommunikation GmbH
Christina Heinbockel
Dr. Antje Louis, Helena Brandenburg
Rudolf-Wild-Str. 107-115 Rheinuferstr. 9
D-69214 Heidelberg- Eppelheim D-67061 Ludwigshafen
Tel.: +49 6221 799 424 Tel.: +49 621 96 36 00 24
Fax: +49 6221 799 970 424 Fax: +49 621 96 36 00 50
E-mail: E-mail:
Website: Website:

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