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Misc. News : Featured Products Last Updated: Apr 20, 2011 - 9:38:09 AM


Anheuser-Busch launches sorghum beer
By Ben Wasserman - foodconsumer.org
Dec 20, 2006 - 12:19:19 PM

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Wheat protein or gluten may scare many people away from drinking beer, which is often made from gluten-rich barley or wheat. Anheuser-Busch Co. Inc. on Wednesday introduced Redbridge, a beer made from gluten-free sorghum to cater to those who are allergic to wheat or want follow a gluten-free lifestyle.

Angie Minges, product manager, Anheuser-Busch said "We’ve made Redbridge nationally available to make sure adults who experience wheat allergies or who choose a gluten-free or wheat-free diet can enjoy the kind of beer that fits their lifestyle."

According to the company, the beer maker consulted with the National Foundation for Celiac Awareness (NFCA) during the development of Redbridge "to get a better understanding of the needs of consumers who are leading gluten-free or wheat-free lifestyles."

The beer is not only safe for those who are allergic to gluten, but tastes good as well.   In addition to sorghum, imported Hallertau and domestic Cascade hops are used so that the beer comes with a full-bodied, well-balanced, moderately hopped taste.

Starting today, Redbridge, brewed at the Anheuser-Busch Merrimack, N.H., brewery, is available nationwide in restaurants and stores carrying organic products.  

The beer contains 4.8% alcohol, which is similar to that in other types of beer, and is sold in 12-ounce, six-pack bottles, according to the company.

Gluten-free beer is not new to some consumers.   At least three small brewers make gluten free beer in the U.S., according to Reuters.com, which reports that "Lakefront Brewery Inc. of Milwaukee, Wisc. makes New Grist out of sorghum and rice."

Celiac disease can cause damage to the intestines when the patients eat food containing gluten, a protein commonly found in wheat, barley and oats.

An estimated 2 million people or one in 133 people in the United States have celiac disease, according to the National Digestive Diseases Information Clearinghouse.





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