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Last Updated: Jun 30, 2008 - 11:14:37 AM |
FRIDAY FEB 8, 2008 (Foodconsumer.org) -- People who are feeling sad tend to spend more money on themselves, according to a new study scheduled to be published in the June 2008 issue of Psychological Science.
The study showed people feeling sad were more likely to have self-centered thinking which in turn could result in spending more money to make themselves feel better.
For the study, researchers from heavy weight universities including Carnegie Mellon, Harvard, Stanford and the University of Pittsburgh showed 33 volunteers either a sad video clip or a neutral clip from a nature show. Then volunteers were told to buy a sporty water bottle.
Those who watched the sad clip that involved grief following a tragic death offered 300 percent more money for the item than those who viewed the neutral one.
More strictly-controlled research is needed to draw a solid conclusion, but the message seems to be clear, feeling sad may prompt people to get something to make them feel better.
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