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Misc. News : Consumer Affair Last Updated: Apr 20, 2011 - 9:38:09 AM

FOOD TOXINS: 30-Day Healthier Eating Non-GMO Challenge
By Jeffrey M. Smith
Jan 17, 2009 - 2:59:16 PM

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FOOD TOXINS: 30-Day Healthier Eating Non-GMO Challenge


The Institute for Responsible Technology’s (IRT) 30-Day Healthier Eating Challenge helps consumers eliminate genetically modified foods (GMOs) to achieve a healthier body in 2009. Their free Non-GMO Shopping Guide, available now, makes selecting healthier groceries quick and easy. 


Executive Director, Jeffrey Smith says, “Download the Guide at and carry it with you down the aisles of your supermarket, or natural food store, to start swapping your brand choices for non-GMO items. If a product on the shelf is not listed in the guide, you can figure out yourself if it is likely GMO or not. First see that it says organic or non-GMO on the label. If not, then compare its ingredients to the list of GMO derivatives in the back of our guide. If there is a match, put the brand back on the shelf, at least for 30-days.”


131935_logo_finalThe four main GMO sources are soy, corn, cottonseed, and canola. This means everything from vegetable oil to bread likely contains some level of GMOs. There is also GM Hawaiian papaya, and a little zucchini and yellow crook neck squash. The first US GM sugar beet harvest is underway, which means thousands of products in the U.S. will be produced using GM sugar.


International GMO health-risk expert Jeffrey Smith’s top three travel tips for avoiding GMOs when eating at restaurants :


1.       Choose restaurants that prepare at least some entrees from scratch, as opposed to fast food places with highly processed pre-cooked ingredients.

2.       Avoid certain types of menu entrees.

3.       Ask what types of oils are used to prepare your meal.   


Challenge Tip - You can help restaurateurs realize how many GMOs are on their menu by leaving an extra Non-GMO Shopping Guide with them.


The 30-Day Challenge experts also suggest consumers prepare their cupboards before traveling to the store. “Consumers are often shocked to find out that about 70% of processed foods in their pantry have some level of GMO toxins which carry documented health risks,” says IRT’s Managing Director, Charles Burkam. 


The 30-Day Challenge urges consumers to take this simple first step now, and add non-GMO products to their diet regularly, even if they don’t go 100% Non-GMO right away. 


Help make 2009 the Year of the Non-GMO Tipping Point!


Please join us by taking the Non-GMO Challenge and using this 30-Day Activist Checklist:


For those of you wanting to make friends with your inner activist, going non-GMO for a month may not be enough. Join the Non-GMO Challenge to make the Year of the Non-GMO Tipping Point. Together, let’s inspire enough US consumers to reject GMOs, so that using GMOs becomes a marketing liability as it has in other countries around the world. Based on world history, we think as little as 5% of consumers—15 million people—conscientiously avoiding GMOs will be more than enough to purge GMOs from our U.S. food supply.


·          Hand out at least 30 Non-GMO Shopping Guides and GMO Health Risk Brochures. The brochures explain why to avoid GMOs, the Guide tells how.


·          Forward this 30-Day Healthier Eating Non-GMO Challenge to your email list.


·          Send custom emails with links to view non-GMO audios and videos:


Our full-length audio lecture



    Don’t Put That in Your Mouth



Our 28-minute video

  Hidden Dangers in Kids’ Meals




Our 18-minute video

Your Milk on Drugs—Just Say No!



Our 3-minute video 


131935_logoJpeg_finalCampaign for Healthier Eating in America Tipping Point Strategy


Full-length critically acclaimed documentary

Sponsor public showings of the blockbuster documentary, The World According to Monsanto your local natural food store to stock Non-GMO Shopping Guides and GMO Health Risk brochures for free! Although we offer bundles of 50 Shopping Guides and GMO Health Risk brochures on our website (priced just above cost), you can get them free of charge through your local natural foods store. If they don’t yet carry them, ask them to order the materials for free from United Natural Foods, or Select Nutrition. The store can set aside a bunch for you and make them available for customers as well. It’s activism that saves you money. Download our store handout which tells them how to order, and which also invites them to install our Non-GMO Education Center, download our Retailer Campaign Kit.


The Institute for Responsible Technology’s Campaign for Healthier Eating in America mobilizes citizens, organizations, businesses, and the media, to achieve the tipping point of consumer rejection of genetically modified foods.


The Institute educates people about the documented health risks of GMOs and provides them with healthier non-GMO product choices.


The Institute also informs policy makers and the public around the world about the impacts of GMOs on health, environment, the economy, and agriculture, and the problems associated with current research, regulation, corporate practices, and reporting.




Institute For Responsible Technology

Media Contact: NJ Jaeger

Expert Contact: Jeffrey M. Smith

Managing Director: Charles Burkam


Phone: +1-310-377-0915


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