FOOD TOXINS: 30-Day Healthier Eating Non-GMO Challenge
The Institute for Responsible Technology’s (IRT) 30-Day
Healthier Eating Challenge helps consumers eliminate genetically modified foods
(GMOs) to achieve a healthier body in 2009. Their free Non-GMO
Shopping Guide, available now, makes selecting healthier groceries quick
Jeffrey Smith says, “Download the Guide
at responsibletechnology.org and carry it with you down the aisles of your
supermarket, or natural food store, to start swapping your brand choices for
non-GMO items. If a product on the shelf is not listed in the guide, you can
figure out yourself if it is likely GMO or not. First see that it says organic
or non-GMO on the label. If not, then compare its ingredients to the list of
GMO derivatives in the back of our guide. If there is a match, put the brand
back on the shelf, at least for 30-days.”
four main GMO sources are soy, corn, cottonseed, and canola. This means
everything from vegetable oil to bread likely contains some level of GMOs.
There is also GM Hawaiian papaya, and a little zucchini and yellow crook neck
squash. The first US GM sugar beet harvest is underway, which means thousands
of products in the U.S. will be produced using GM sugar.
International GMO health-risk expert
Jeffrey Smith’s top
three travel tips for avoiding
GMOs when eating at restaurants :
1. Choose restaurants
that prepare at least some entrees from scratch, as opposed to fast food places
with highly processed pre-cooked ingredients.
2. Avoid certain types
of menu entrees.
3. Ask what types of
oils are used to prepare your meal.
Challenge Tip - You can help restaurateurs realize
how many GMOs are on their menu by leaving an extra Non-GMO
Shopping Guide with them.
The 30-Day Challenge experts also suggest consumers prepare
their cupboards before traveling to the store. “Consumers are often shocked to
find out that about 70% of processed foods in their pantry have some level of
GMO toxins which carry documented health risks,” says IRT’s Managing Director,
The 30-Day Challenge urges consumers to take this simple
first step now, and add non-GMO products to their diet regularly, even if they
don’t go 100% Non-GMO right away.
Help make 2009 the Year of the Non-GMO Tipping Point!
Please join us by taking the Non-GMO Challenge and using
this 30-Day Activist Checklist:
For those of you wanting to
make friends with your inner
activist, going non-GMO for a month may not be enough. Join the Non-GMO
Challenge to make the
Year of the Non-GMO Tipping Point. Together, let’s
inspire enough US consumers to reject GMOs, so that using GMOs becomes a
marketing liability as it has in other countries around the world. Based on
world history, we think as little as 5% of consumers—15 million
people—conscientiously avoiding GMOs will be
more than enough to purge
GMOs from our U.S. food supply.
Hand out at least 30 Non-GMO
Shopping Guides and GMO
Health Risk Brochures. The brochures explain why to avoid GMOs, the Guide
30-Day Healthier Eating Non-GMO
Challenge to your email list.
Send custom emails with links to view non-GMO
audios and videos:
Our full-length audio lecture
Put That in Your Mouth
Our 28-minute video
Dangers in Kids’ Meals
Our 18-minute video
Milk on Drugs—Just Say No!
Our 3-minute video
for Healthier Eating in America Tipping Point Strategy
Full-length critically acclaimed documentary
Sponsor public showings of the blockbuster documentary,
World According to Monsanto
your local natural food store to stock Non-GMO Shopping Guides and GMO Health
Risk brochures for free! Although we offer bundles of 50 Shopping Guides and
GMO Health Risk brochures on our website
(priced just above cost), you can get them free of charge through your local
natural foods store. If they don’t yet carry them, ask them to order the
materials for free from United Natural Foods, or Select Nutrition. The store
can set aside a bunch for you and make them available for customers as well.
It’s activism that saves you money. Download our store handout which tells them
how to order, and which also invites them to install our Non-GMO Education
Center, download our Retailer Campaign Kit.
The Institute for Responsible Technology’s Campaign for
Healthier Eating in America mobilizes citizens, organizations, businesses, and
the media, to achieve the tipping point of consumer rejection of genetically
The Institute educates people about the documented health
risks of GMOs and provides them with healthier non-GMO product choices.
The Institute also informs policy makers and the public
around the world about the impacts of GMOs on health, environment, the economy,
and agriculture, and the problems associated with current research, regulation,
corporate practices, and reporting.
Institute For Responsible Technology
Media Contact: NJ Jaeger
Jeffrey M. Smith
Managing Director: Charles Burkam